Hannah K. Velez

Resume

View my resume below or download here.

HANNAH K. VELEZ

Sugar Land, TX 28677 | hannahkvelez@gmail.com | LinkedIn

EDUCATION

B.S. in Communication – Western Carolina University (WCU)

May 2025 / Cullowhee, NC

Associate of Arts – Mitchell Community College (MCC)

May 2023 / Statesville, NC

PROFESSIONAL EXPERIENCE

Southwestern Community College – Public Relations Intern

Jan. 2025 – May 2025 / Sylva, NC

  • Wrote a press release that was published in The Smoky Mountain News, with byline credit.
  • Created press releases for institutional achievements, student highlights, alumni engagement and more.
  • Developed and scheduled branded social media content using Hootsuite.
  • Managed weekly social media posts regarding campus events, press releases and behind-the-scenes exploration into advertising tactics to promote campus programming.
  • Collaborated with the Director of Enrollment Management to implement affordable student transportation in Jackson County to improve enrollment.

R.E.A.C.H. of Macon County – Volunteer Marketing Strategist

Jan. 2025 – May 2025 / Franklin, NC

  • Led integrated marketing campaign for local nonprofit, resulting in 316% increase in Instagram followers and $1,500 in event sales.
  • Designed digital and print promotional materials using Canva, including flyers and coupons.
  • Conducted brand awareness survey of 115 students; identified that 83% had little to no awareness of the nonprofit prior to campaign.
  • Authored press release for the event, contributing to local media coverage and increased community visibility.

ACTIVITIES

Public Relations Student Society of America (PRSSA) – Treasurer

Aug. 2023 – May 2025 / Cullowhee, NC

  • Directed Instagram and TikTok strategy to drive engagement through consistent posting and brand storytelling.
  • Designed flyers to increase consideration of the chapter to encourage new members.
  • Coordinated a high-traffic event through a local partnership to raise funds for networking opportunities.
  • Attended international conferences in Tennessee and California to represent the WNC chapter.

Project C.A.R.E. – Mentor/Mentee

Aug. 2023-May 2025 / Cullowhee, NC

  • Collaborated with Intercultural Affairs on inclusive programming, event promotion and guest facilitation to foster campus diversity and engagement.
  • Assisted and participated in events intended to bring our student body together as a more culturally diverse community.
  • Acted as upperclassman mentor to guide new student through their first academic year at WCU through advising, regular study sessions, promoting campus involvement and fostering an environment of growth.

WHEE-TV: Catamount Entertainment – Production Team

Aug. 2023 – May 2024 / Cullowhee, NC

  • Produced and edited digital content using Adobe Premiere for YouTube.
  • Developed rundowns and operated professional video equipment, such as the Sony DMX-R100 audio board and Sony HSC-100R cameras to deliver high-quality campus programming.
  • Developed rundowns to provide a detailed timeline of newscasts for production team.

ADDITIONAL

Technical Skills/CMS: Canva, InDesign, WordPress, Microsoft Office Suite, Google Workspace, Photoshop, Adobe Premiere, Adobe Audition.

Social Media: TikTok, Instagram, Facebook, X, Lemon8, Pinterest, Snapchat.

Certifications: Hootsuite Platform Certification | Hootsuite Social Media Marketing Certification

Writing: Adept in AP, APA and MLA writing styles; Skilled in media writing and digital storytelling.