Latina Representation

This infographic explores how Latina identity is shaped through media and beauty culture, translating research into a clear and visually engaging format. It highlights patterns in media use and representation while emphasizing the importance of culturally informed communication. To learn more about the research and theory behind this piece, continue reading Additional Details.

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Additional Details

This infographic presents key insights about how Latina audiences engage with beauty content, including their reliance on social media and preference for bilingual messaging. It also highlights how representation in media is influential in shaping how Latina identity is understood both within and outside the community. The design focuses on making research accessible while maintaining the complexity of lived experiences.

Grounded in critical organizational communication, this work reflects how media systems can reinforce dominant perspectives through representation. Standpoint theory further supports this by emphasizing that identity and understanding are shaped through lived experience. Gender role theory also informs this analysis by showing how expectations influence both representation and perception.

Together, these frameworks highlight the importance of thoughtful and culturally aware communication. This piece demonstrates how IMC can be used to translate research into meaningful insights that support more inclusive and accurate representation.